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Naiona: elegant, innovative and comfortable beachwear.
Naiona's designs are tailored to each woman's personal style.
Naiona is a brand of interchangeable accessories for swimsuits founded by Gaby León in 2021. The initial idea was to create embroidered swimsuits, looking for versatility in a product that could adapt to any style. During development it became clear that embroidery and other ornamental techniques could be applied in a variety of ways, creating a variety of colorful pieces that brought the brand's signature style to life.
Naiona seeks to represent the strong and powerful woman.
The brand name seeks to represent a strong and powerful woman, while inspiring others to pursue their own dreams. It also alludes to the name of its founder and means "The dream of a lioness" in Basque. With a name like this, Naiona seeks to empower women to be proud of their identity, discover and develop their own potential, pursue their dreams, have courage and make a difference.
The brand has experienced various difficulties, one of the most difficult being the pandemic. Searching for suppliers during the quarantine slowed down work and significantly delayed the creative process.
Naiona, a young brand on the rise.
Naiona has been the youngest brand to participate in Bogotá Fashion Week 2022. This was a great opportunity for the firm, since it allowed it to expand and make its products visible internationally. This year he launched his latest resort 2022 collection, which has helped him reach new audiences with a creative and different approach.
Naiona has also made a commitment to the community by supporting the Muisca people, as well as women deprived of liberty. Collaborating with these vulnerable groups aims to empower and grant them access to jobs with fair wages.
Naiona offers a proposal that combines innovation and avant-garde.
Naiona's innovative design (quality with UV protection and chlorine resistance) and its ability to allow women to personalize their swimwear have made it a cutting-edge swimwear brand. One of her most popular designs is Laranja, a completely hand-woven top that requires a minimum of 2 weeks to make.
Discover the entire Naiona collection only at onpost.shop!
By: Daniela Moreno
Posted on January 16 2023
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